The media presents certain ideas to us, using something called the hypodermic needle theory, which suggests that the media inject information to us in certain represent in a certain way. Producers feed us with the information they want to give us to, exposing us to only certain bits of information, restricting our knowedge and experiences, and giving us a bias view. We accept many views we are given as they are portrayed as the norms, and it is said to be dangerous if we are not exposed to all elements of the truth in the media.
- >Who produced it?
- >What/who is represented in the text?
- >How is that thing represented?
- >Why was this particular representation (this shot, framed from this angle, this story phrased in these terms, etc) selected, and what might the alternatives have been?
- >What frame of reference does the audience use when understanding the representation?
Hypodermic Needle Theory
Stuart Hall : Representation & The Media
"Representation is the way in which meaning is given to the things depicted."
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