A pastiche of Lady Gaga?

This video by Natalia Kills, screamed Lady Gaga at me.
The whole idea behind song reminded me of the narrative to Lady Gaga's Paparazzi, and even Natalie Kill's personality and fashion is a pastiche of Lady Gaga.
Even the sound of the song reminded me of Lady Gaga's Boys Boys Boys and Summerboy
At points in the video, it has been edited so there are multiple versions of herself, watching herself "kill her boyfriend" which brings a sense of self reference. Also suggests a type of hyper real world as they watch themselves on tv of watch she imagines their relationship should be.
The whole video seems to be quite Marilyn Monroe/50's inspired.
This music video could probably be analysed as a post modern case study in more depth.